TravelSky taps ATPCO for retailing content partnership
China based TravelSky has inked a five-year partnership with ATPCO to utilise ATPCO’s pricing and shopping content.
TravelSky becomes an ATPCO Basic subscriber for fare and pricing data and a subscriber to ATPCO’s Retailing Solutions, which includes Routehappy rich content.
Travelsky is currently testing Routehappy’s three rich content types – Amenities, Universal Ticket Attributes (UTAs), and Universal Product Attributes (UPAs).
It is expected to start by integrating Amenities first into its OpenSearch airfare search engine.
"TravelSky understands that e-commerce is the future of selling in the Chinese market, and we want to serve our customers with a richer experience through Routehappy rich content that ATPCO provides alongside its trusted fares and rules data," said Qiongwei Sun, deputy general manager, airline business department at TravelSky.
Travelsky has a relationship dating back a decade with ATPCO.
It partnered with ATPCO to open the North Asia Fares Support office, which helped onboard more than 20 Chinese carriers to distribute their fare data via ATPCO.
"It’s an exciting new chapter of our partnership with TravelSky, going beyond ATPCO’s integral pricing data to integrate Routehappy Rich Content and fundamentally enhance the shopping experience for over a billion potential customers in China," said Robert Albert, Executive Vice President of Retailing at ATPCO.
ATPCO is seeing real momentum in Asia Pacific following a recently announced partnership with Ctrip.
Beijing based Travelsky is one of the dominant players in technology solutions, settlement services and distribution in the China airline and travel market.
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