Travelzoo survey finds UK market is still price sensitive
Brits want to travel more in 2018, but spend less.
That was the conclusion of deals website Travelzoo after it surveyed more than 2,296 of its UK-resident members in December.
It found that 78% say they intend to take at least three holidays or short breaks in 2018, a year-on-year rise of 32%.
But the number of members intending to spend less on those trips has also risen by 19 percentage points, from 37% to 56%, indicating a stronger desire for deals and value in 2018.
Joel Brandon-Bravo, general manager at Travelzoo in the UK, said the travel industry should ‘take heed that the price-sensitivity of this market isn’t going away soon’.
For short breaks, there has been a 12% swing away from the mid-range price category (£301-£600 per person, per short break) towards the value end of the scale (up to £300).
More than half of members (57%) intend to limit their budget to £1000 per person per ‘full holiday’, an 18% increase on last year.
"Consumers and travel companies face a complicated landscape in 2018, with interest in cheaper, but more frequent, holidays in conflict with rising prices and the impact of political and economic uncertainties," said Brandon-Bravo.
"However, the definite signal from holiday makers is that they are looking for value. This is good news for travel companies with deals to share, but will put even more pressure on margins at the value-end of the market."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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