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Trip.com Group rolls out Queensland global campaign
Trip.com Group has launched a promotional campaign with Tourism and Events Queensland, targeting travellers from six global markets
The campaign is aimed at travellers in Australia, New Zealand, the United Kingdom, Japan, South Korea, and Singapore who are being lured to experience ‘a Beautiful Way to Be’ in Queensland.
The campaign targets two key tourist segments – couple getaways and family vacations.
It is now live and runs for one month,
Trip.com will host dedicated localised pages sharing Queensland top tourism picks as well as hotel discount coupons to use when booking Queensland hotels on Trip.com
According to Tourism Research Australia, Queensland welcomed 194,000 tourists in the June quarter.
While still down on the pre-Covid period, it is up by 542% compared to the previous year.
Data from Trip.com showed that searches for Queensland as a destination rose nearly 350% from January to August 2022 compared with the same period last year, with the upward trend continuing.
“Powered by big data, this collaborative campaign delivers promotional content precisely according to user preferences,” said Bo Sun, Chief Marketing Officer of Trip.com Group.
“We are very excited to be working with such an incredible destination such as Queensland. We will be sharing the wonders of Queensland across various channels, maximising reach and impact.”
Ray Monty
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