TripAdvisor signs first partnership deal with search engine
Travelers can now compare TripAdvisor prices, availability and ratings on the Microsoft Bing search results page.
Under a new agreement, TripAdvisor’s reviews, ratings, photos and other content will be embedded into the search engine results display on Bing.com.
This allows people to quickly and easily compare hotel prices and availability via Bing’s search results page, which now displays live pricing information from a range of global booking partners, provided by TripAdvisor’s metasearch tool.
Users can also easily view TripAdvisor’s 125 million reviews and opinions covering more than 3.1 million accommodations, restaurants and attractions worldwide within Bing search results.
It is the first time TripAdvisor has partnered with a search engine to provide traveler ratings and reviews with a live price availability tool within search results.
TripAdvisor vice president of global mobile partnerships Nathan Clapton said: "We are focused on helping travelers make an informed decision.
"By offering Bing users an easy way to find the best hotel prices and see reviews, rating and photos from other travelers directly on Bing, we are enhancing the search and planning experience, and hopefully saving them time and money."
In addition, TripAdvisor is introducing its first app for Windows 8.1.
The app, available now for download through the Windows Store, is among the first to integrate with Bing Smart Search, which enables users to tap or click directly into the app when it is relevant to whatever they are searching for.
TripAdvisor has also launched a new app for Windows 8.1, with Deep Bing Smart Search Integration.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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