Trump abandons plans for new hotel brands
Trump Organization has abandoned plans for new hotel chains, Scion and American Idea, after admitting that the association with US President Donald Trump was damaging for the company.
The brands are being shelved indefinitely, or at least until Donald Trump vacates the White House.
Trump Organization has blamed a ‘prejudiced political environment’.
"We live in a climate where everything will be used against us, whether by the fake news or by Democrats who are only interested in presidential harassment," said the President’s son Eric Trump.
"We already have the greatest properties in the world and if we have to slow down our growth for the time being, we are happy to do it."
Trump-managed hotels have become a focal point for protests, while they have been under intense legal scrutiny over accusations Donald Trump is profiteering from the Presidency.
Trump Organization had teamed up with hoteliers Dinesh and Suresh Chawla with one hotel in Mississippi currently under construction.
Deals for Scion brand hotels in Dallas and St. Louis faced opposition and elsewhere development partners were reluctant to collaborate due to the toxic Trump name, the New York Times reports.
Trump Organization was even paid to remove its name from properties in Toronto and New York, while there was a spectacular falling out with the owner of a Trump hotel in Panama.
In May 2018, Advantage Travel Centres held its annual conference at the Trump National Doral hotel in Miami, Florida.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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