TTD: Expedia partners with Amadeus
Expedia has forged a long-term technology partnership with Amadeus as part of a multiple GDS strategy.
Connectivity with Amadeus is being activated in two phases – selected Expedia points in Europe are booking select flight segments through Amadeus during the first phase, while the second phase will enable Expedia’s points of sale in the Asia-Pacific region to utilize Amadeus in the third quarter of the year.
A statement from the online travel giant said: “The partnership with Amadeus represents a significant step for Expedia, which has committed to a multi-GDS strategy in order to provide customers with an improved experience by presenting greater flight selection and more destination options.”
Paul Brown, president of Expedia’s partner services group said: “The connection with Amadeus is a major milestone because it will offer greater options and redundancy regarding Expedia’s connectivity to airlines, as well as provide our customers a richer shopping experience.
“This agreement gives Expedia a greater degree of flexibility around our access to the best fares and inventory availability, and further differentiates our value proposition to both travellers and select airline partners.”
Gillian Gibson, vice president, Amadeus multinational customer group, added: “Our low-fare search technology and full content agreements with leading airlines have made us a partner of choice for online travel agencies in Europe and help us to help Expedia better meet the needs of its customers worldwide.”
Report by Phil Davies
Phil Davies
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