TTNG launches Create Your Moment peaks campaign
The Travel Network Group says it has more than doubled its marketing support for members in the last 12 weeks, as it rolls out its peaks campaign.
Shortly after the collapse of Thomas Cook, the company launched its TRUST US campaign to members, to encourage confidence among customers. This was later followed with its Quarter 4 campaign, entitled Love Travel.
The group’s latest campaign, which is now being rolled out ready for the peak booking period, focuses on igniting the nation’s love for travel through vibrant and exciting destination and lifestyle images.
Lewis continued: "The campaign theme, Create Your Moment, centres around on how everyone has their own idea of a perfect holiday.
"Whether it’s visiting one of the natural wonders of the world, enjoying the delights of a river cruise or simply spending time away with the family. We’ve tried to encapsulate all types of travel with imagery that will reach a wide range of demographics and the target audiences of our members."
The latest campaign materials include point of sale window materials for retail members; digital assets including social media offers and web banners; personalised videos for every Member; weekly e-marketing, target acquisition mailers for both new and existing customers and SMS activity throughout the quarter.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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