TTNG rolls out video editing tool for agent members
The Travel Network Group is to focus its 2020 marketing strategy on social media.
CEO Gary Lewis said: "We discovered a common theme across our membership was their desire to further understand social media and capitalise on the benefits it can provide.
"We have therefore developed a roadmap of training workshops, new social media tools and services to support our members with their journey, no matter what experience level they are at."
The calendar of events will include a series of five marketing workshops between March and October hosted throughout the UK, covering the basics of social media and the benefits of using this channel with a strategic approach.
A new ‘Cluster Day’ style seminar will be hosted in central London in March and will focus on social media advertising and help support members who feel they have the basics covered and really want to understand how to gain a positive return on investment from their social media activity and track their campaign effectiveness.
To support the roll out of the new strategy, the group has made available a new video editing platform, which provides members with an online tool to help create videos so they can effectively market tactical offers and react to industry trends.
Lewis added: "This new video editing tool allows members to select footage, images and text to create their own videos quickly and easily, giving them the opportunity to get tactical offers and key messages to their customers, and in doing so help drive sales."
He added: "The demand for video is constantly growing as social media becomes an ever more important channel to engage with customers. Online videos now account for more than 80% of all consumer internet traffic and are 40 times more likely to get shared than text only posts.
"Members have also fed back how video engages their customers so much more. This new service will provide members with an innovative new service which they can utilise with little or no training."
Further initiatives are planned.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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