United Kingdom
United States
Asia Pacific
TUI adds ChatGPT to mobile app
TUI is adding ChatGPT AI capability to its mobile app.
It is testing the potential of generative Artificial Intelligence (AI) with the launch of a first pilot on the TUI app in the UK.
The new feature provides informative responses about holiday destinations and personalised recommendations.
Subject the level of detail the customer provides, the app will provide a more refined and relevant shortlist of descriptions, images and links for suggested experiences.
These include culinary activities, adventure excursions, or museum visits.
Customers can then book experiences directly on tuiexperiences.com via the app.
“ChatGPT technology can help to simplify processes for customers or make information more easily available,” says Sebastian Ebel, TUI Group CEO.
“Our goal is to be a leader in the use of new technologies and to actively shape the future of tourism.”
Adding ChatGPT is part of an initiative to implement AI features across all areas of the TUI business.
An internal TUI AI Lab has been established to drive the initiative.
ChatGPT training has recently been introduced.
Further trials are also underway using generative AI tools, including post-holiday customer communication, and content language translation.
TUI says no customer data is being shared at any time.
Learn more about : TUI ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors
Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal
Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President
Expedia TAAP incorporates AI for their 100,000 registered agents
Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals
MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity
Unlocking Opportunities: Viator Empowers Travel Agents with Innovative Tools and Expansive Offerings
Kazakhstan Explored: A Journey into the Unknown
Behind the Scenes of Vegas Tourism: Kelly Messina’s Insider Perspective
Preserving Mexico’s Beauty: A Conversation with Doris Patiño from Xcaret
Easton Wasinger Unveils Trawick: Affordable Travel Insurance with Exceptional Service
Deleted video
BA flight attendant taken off duty after boozy altercation
Passenger attempts suicide on Bangkok-London flight
Ship crew member arrested after stabbing attack
Report: Viking Sky outage could have been ‘one of the worst disasters at sea’
Spain hits Booking.com with record €530 million fine