TUI Group strengthens presence in Asia
TUI Group is continuing its growth in Asia.
Following a visit to China and Vietnam, CEO Sebastian Ebel said: “Asia is very attractive – for TUI as a hotelier and in future also as a tour operator with package holidays as an export hit.”
We are therefore tapping into new customer groups internationally, which will enable us to expand our global presence. This contributes to our goal of growing sustainably and profitably.”
TUI’s presence in Asia is driven by brands Riu and TUI Blue as well as the club brand Robinson.
According to Peter Krueger, Member of the Executive Board and CEO Holiday Experiences, the portfolio is now being expanded:
“We want to continue to grow globally with our 12 differentiated hotel brands. Our partners in the Far East trust in TUI’s great expertise and the service quality of our hotels.”
The first new projects have already been confirmed: predominantly with the TUI Blue brand, as well as for price-conscious holidaymakers with the TUI Suneo brand, which is scheduled to launch in China in 2025.
In addition a new-build project is planned for ‘The Mora’ brand in Bali, which will be realised in the coming years.
TUI Group currently has 18 hotels in six countries in Asia.
Resorts in the Maldives, Thailand and Sri Lanka have been part of the TUI portfolio for many years.
The next growth step followed in 2024: the destination of Vietnam was expanded, and hotels were opened in China and Malaysia for the first time.
The Group is now also represented in the Thai capital for the first time with its own hotel brand, TUI Blue Maduzi Bangkok.
Further milestones followed in December: The Robinson brand celebrates its debut in Vietnam, and with TUI Blue Berawa, the Group opens its first hotel on the Indonesian island of Bali.
Further new openings are already being planned for 2025.
TUI in Asia
With its incoming agency TUI China, the tourism group has been operating in China for more than 20 years and organises trips for European guests.
TUI Musement also offers around 1,500 experiences in the region, in particular in Thailand and Indonesia.
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