TUI launches hotel brand
TUI Group has launched its own hotel brand, TUI BLUE, with two hotels in Turkey opening this summer.
Seemingly aimed more at the German market, two other hotels – one in the Austrian Alps and the other in Germany’s Mecklenburg Lake District – will open this winter.
The Turkish resorts are the family-friendly all-inclusive LaPalm Garden Hotel, a bungalow complex on the Turkish Riviera, and the quieter Sarigerme Park on the Turkish Aegean.
In November, the TUI BLUE in Schladming, Styria, opens and December sees the addition of the spa hotel, TUI Blue Fleesensee, in the Mecklenburg Lake District.
The brand promises ‘modern design, fine authentic local cuisine, state-of-the-art technology and a comprehensive, professional sports and exercise concept’.
It also boasts the local knowledge of BLUE Guides, who are highly familiar with the local area and are dedicated to give guests an authentic experience of the country and the culture.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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