TUI launches ‘Live Happy’ Europe-wide campaign
TUI has relaunched the brand with a fresh identity as post-Covid travel gets back on track across Europe.
It is the first major campaign since TUI appointed creative agency Leo Burnett London.
The Europe-wide campaign and platform, entitled ‘Live Happy’, showcases TUI’s breadth of offers.
The campaign kicks off with a 60" film, produced by Forever and directed by Kinga Burza, and premieres during the Coronation Street ad break on ITV.
It focuses on TUI experiences, from beach trips to far flung islands by canoe and day trips around a Moroccan souk.
TUI says it is looking to attract broader audiences keen on authentic local experiences on holiday.
The platform is designed to be a long-term campaign that will run for years, repositioning TUI as a modern travel company.
The fully-integrated campaign covers TV, online video, radio, social, print and will run across 23 European territories, including the UK.
Katie McAlister, chief marketing officer, TUI, said: "It was important for us to show that TUI helps to create much more than beach and sun. In the past people may have believed TUI didn’t have the type of holiday they wanted to experience and Leo Burnett has helped bring to life our perspective on travel: that holidays are so much more than just a holiday."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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TUI launches ‘Live Happy’ Europe-wide campaign – Support
TUI has relaunched the brand with a fresh identity as post-Covid travel gets back on track across Europe.
It is the first major campaign since TUI appointed creative agency Leo Burnett London.
The Europe-wide campaign and platform, entitled ‘Live Happy’, showcases TUI’s breadth of offers.
The campaign kicks off with a 60" film, produced by Forever and directed by Kinga Burza, and premieres during the Coronation Street ad break on ITV.
It focuses on TUI experiences, from beach trips to far flung islands by canoe and day trips around a Moroccan souk.
TUI says it is looking to attract broader audiences keen on authentic local experiences on holiday.
The platform is designed to be a long-term campaign that will run for years, repositioning TUI as a modern travel company.
The fully-integrated campaign covers TV, online video, radio, social, print and will run across 23 European territories, including the UK.
Katie McAlister, chief marketing officer, TUI, said: "It was important for us to show that TUI helps to create much more than beach and sun. In the past people may have believed TUI didn’t have the type of holiday they wanted to experience and Leo Burnett has helped bring to life our perspective on travel: that holidays are so much more than just a holiday."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
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