TUI ramps up growth in sub-Saharan Africa
TUI Group is accelerating growth in sub-Saharan Africa.
Following the first hotel of the new TUI brand The Mora in Zanzibar, the company has identified further Africa hotel opportunities on the east coast on the Indian Ocean.
CEO Sebastian Ebel said: “Africa has great potential. Another African cluster is being created on the east coast. A holistic approach is at the heart of our strategy when developing new destinations.”
He cities potential for the Robinson club brand and for TUI Blue.
Ebel announced two more Robinson Clubs on Zanzibar and on the Cape Verdean island of Boa Vista.
“The decisions have been made, the architects and designers are working. Construction will begin shortly.”
TUI has around 420 hotels and resorts under its own brands and this segment of the Group is growing.
“After West Africa, we see great potential in East Africa – not only for guests from Europe, but also for new guests from North and South America and the Middle East.”
TUI is creating a new destination cluster on Zanzibar with more of the Group’s own hotel brands, an expanded flight offering and new experiences.
The Mora Zanzibar opened last week and is the fourth hotel on the island.
The new TUI luxury brand strengthens the existing Africa hotel portfolio of three hotels of the RIU and TUI Blue brands.
Further projects are in preparation including a new Robinson Club.
It says TUI’s hotel portfolio is also growing in other countries in sub-Sahara Africa.
New hotel openings are planned in Senegal and The Gambia, and the hotel business in Cape Verde will be further expanded.
It is expected to grow beyond the two islands of Sal and Boa Vista in the coming years.
In East Africa, Kenya is also on the growth list of TUI Hotels & Resorts alongside Zanzibar.
“TUI’s strategy is clearly focused on profitable growth. This means that we are tapping into new customer segments and developing new destinations.”
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