TUI signs deal with booking.com
TUI and Booking.com have signed a strategic global partnership for experiences, activities and excursions.
The deal will give Booking.com customers direct access to the rapidly growing activities segment of TUI and its digital subsidiary Musement.
The contracts have been signed and the cooperation is due to start in July.
Under the agreement Booking.com customers will eventually have direct access to a portfolio of over 70,000 tours, attractions and activities via TUI subsidiary Musement.
TUI aquired Musement, a Milan-based technology start-up, 18 months ago.
"Attractive and varied options all over the world, easy and quick for customers to book – that is what we will offer through this cooperation," said David Schelp, managing director of TUI Destination Experiences.
"The purchase of Musement and the expansion of its portfolio of activities, bookable on the platform, is now being followed by the partnership with Booking.com, an expert in worldwide marketing."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026