TUI to develop new system for sale of ski extras
TUI is developing a stand-alone system for the sale of ancillary products, in particular ski packages.
It is being built by JFA, the online travel reservation systems specialist, initially for TUI’s winter sports brand Crystal Ski.
The company said the system, called Quartz, will be able to handle booking requests in less than a second.
It is designed, said JFA, so that marketing departments can create their own offers and it will manage all the otherwise time-consuming inventory work.
JFA said it would take a user around two minutes to input information in order to generate 200 offers.
Nigel Smith, head of IT at TUI SKI, said: "We’re pleased to appoint JFA Systems following an impressive proposal. The team not only demonstrated a clear understanding of our business requirements but also presented a working prototype to bring Quartz to life.
"The next generation tools and components JFA Systems are developing are in line with our own innovative technology roadmap, which makes us confident of a successful partnership."
JFA chairman Jim Fatah said: "We’re thrilled that TUI has chosen Quartz. It’s a hugely exciting project and we’re looking forward to working with them closely to improve the company’s ancillary management processes."
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