TUI Travel moves up the global brand value list
TUI Travel has been named one of the 500 most valuable global brands while British Airways becomes the UK’s top brand.
The travel company is ranked 360 in the Brand Finance top 500 brand value companies, with a brand value of $3.9 billion.
The list is compiled by determining the value a company would be willing to pay to license its brand if it did not own it.
TUI is the only traditional travel company that makes the top 500 list and moves up 22 places from its number 388 position last year.
Priceline.com is ranked 178 (up from 260 last year), with a brand value of $6.9 billion.
Six airlines – Emirates (ranked 234; brand value of $5.4 billion), Delta (286; $4.7 billion), American Airlines (298; $4.5 billion), Lufthansa (331; $4.1bn), United (379; $3.8 billion) and Singapore Air (458; $3.2 billion) also make the list.
However, British Airways has taken the top spot in the UK’s 2014 Superbrands league table, with Apple falling to 14th place.
Facebook, Disney and Hilton have disappeared from the top 20 of Britain’s favourite brands this year with Rolex taking second place and Coca-Cola taking third.
Other brands in the top 10 were the BBC, Heinz, Microsoft and Google.
This year BA climbed from fourth to first position in the 2014 Superbrands league table, which is produced from a combination of nominations from a panel of independent experts and the votes of some 2,900 consumers.
Stephen Cheliotis, chief executive of The Centre for Brands Analysis and Chairman of the Superbrands Council said: "British Airways has always performed well in the survey but over the last two years its reputation has climbed to new heights, partly through the cementing of its successful ‘To Fly. To Serve ‘ positioning and the residual goodwill from its effective 2012 Olympic and Paralympic Games association."
Frank van der Post, managing director brands and customer experience at British Airways, said: "The greatest accolade is that the hard work of our teams has been recognised by the public to receive this coveted award.
"We will not take this award for granted, but will continue to build on our success."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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