Two fifths of Brits won’t take summer holiday, poll finds
Just when the travel industry hoped the worst of the recession was over, new research today reveals two in five Britons plan not to take a summer holiday to improve their bank balance.
A poll of 2000 respondents carried out by banking and finance giant ING Direct showed 39% of them would not be taking a holiday. If that figure is broadened out as a representative sample of Brits, that means 17.7 million will be staying put this summer.
In the lead up to the summer of 2008 when the credit crunch really started to bite, the figure staying at home was 33%, that’s 2.7 million less than today’s numbers.
ING also suggests from the responses gleaned that the rise and rise of the staycation has also been halted as Brits deem UK hotels and attractions as beyond their means as foreign holidays.
The research showed that nine out of ten people who said they weren’t going on holiday this summer would normally have taken a UK holiday.
The poll showed the number of foreign holidays taken by British families is down 3% in the 12 months to April compared to the previous period.
It also revealed that holidaymakers are now more likely to save up to pay for a holiday than put it on credit cards.
ING Direct spokesman Richard Doe said: “It’s clear that a tough economic climate is causing consumers to pull off a very difficult balancing act – cutting down on debt while dealing with rising prices.
“So it’s not surprising that the summer holiday is often being sacrificed. However, it is certainly a good thing that consumers are adopting a more sensible approach to holiday planning, saving in advance for their trips, rather than entirely relying on the plastic.”
by Dinah Hatch
Dinah
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