Two-for-one and more on cruise offers
Crystal Cruises has announced a sweeping new offer:
* Two-for-one fares for all destinations
* “All Inclusive – As You Wish” spending credits for all destinations – up to $2,000 per couple
* Free round-trip air with most cruises
* Business class air for Penthouse categories in Europe
* Price Guarantee
“With these new promotions, offered in conjunction with Crystal’s 20th Anniversary of luxury cruising, 2010 cruises will be as much as 15-20 percent lower than comparable cruises in 2009 — whether one takes advantage of the free air/sea package, including transfers, or opts for the cruise-only credit,” says the cruise line.
More than 2,000 consumers and travel agents were researched by the Harrison Group and Dialogue to come up with the offer. The research confirmed that Crystal Cruises was the most respected brand of all the luxury cruise lines measured.
”It also revealed that even the most high-end cruise travelers respond to some savings messages over others. Based on the findings, virtually all of Crystal’s 2010 cruises have been re-priced to offer guests bigger savings, convenience, and greater value for its worldwide sailings,” says Crystal.
“The scope of changes we’ve made is unprecedented as we literally have to reproduce every piece of collateral we’ve had in the marketplace,” says Bill Smith, senior vice president of Crystal Cruises. He added:
“However, our research validated that consumers respond to the value of the ‘two-for-one’ more than any other discount messages.”
By David Wilkening
David
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