UK cold snap spurs ski bookings
Wednesday, 15 Jan, 2010
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A surge in bookings is being claimed by European ski accommodation specialist Pierre & Vacances on the back of the cold snap in the UK.
Lesser-known ski resorts across the Alps and Pyrenees have seen sales increase on average by 17%, according to the company.
Pierre & Vacances believes that the recent snowfall across Britain has encouraged families to book a trip to the slopes, with self-catering accommodation over February half term week in particular demand.
Business over the past two weeks has been “particularly strong” with January trading now on a par with last winter.
Recent sales have been recorded for holidays later in the season, when rates are lower.
Sales for the end of March are already strong, with ski trips booked for the week before Easter – commencing March 27 – being particularly popular.
This week is classed as ‘off peak’ in France, but is a school holiday for much of the UK.
British customers are taking advantage of being able to get a low season price for a holiday in a high season week.
“Snow conditions are currently excellent across the Alps with lots of fresh snow and cold temperatures reported, particularly in the Southern Alps in resorts such as Alpe d’Duez and Vars, where snowfall of up to 14cm per day is expected this week,” the company said.
by Phil Davies
Phil Davies
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