UK holidays ‘top of the list’ for 2007
A big year for the domestic holiday industry is being predicted by a leading operator as more people show a desire to take a break in the UK.
Hoseasons predicts that the UK tourism industry will see requests rise significantly in 2007 following an online poll of 200 holidaymakers.
The survey looked at the factors involved in deciding where to holiday in 2007. It found that warmer UK weather, people’s experience with airport chaos and growing concern over environmental issues like global warming is resulting in more holidaymakers looking to stay in the UK this year.
The self-catering operator claims strong bookings in the run up to Easter weekend, with one enquiry every three seconds over the last seven days – despite Easter being early this year.
Bookings over the web are also up by more than 44% year-on-year, according to the company.
Chief executive Richard Carrick said: “Over the last 20 years the traditional UK holiday has struggled to cope with overseas competition.
“However in the last few years we have seen a real change in people’s attitude to UK breaks. The definite improvement in quality right across the board, the strong summer weather and concerns about the hassle of flying have all meant people are reconsidering their options.
“These factors have coincided with changes in booking patterns and lifestyles that mean the UK can really benefit from people taking shorter and more spontaneous breaks.
“There is greater evidence to suggest people are now taking more holidays and we believe that for the first time in many years the UK is top of the list in 2007.”
He added: “The industry has worked hard to improve the quality of the holiday experience and ensure that the quality of accommodation exceeds levels of customer expectation.
“The UK has some fantastic destinations and if we grab the bull by the horns we can continue to ensure that a successful tourism industry has a big impact on the UK economy.”
by Phil Davies
Phil Davies
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