UK HOTSPOT HOTELS SET TO ACTIVATE BOOKINGS IN 2002
In a tough year for tourism last year, Active Hotels helped hoteliers to maintain reservation levels by capturing new bookings on the hotels’ behalf and a UK sales campaign in January will target more hoteliers in key resorts and visitor ‘hot-spots’ across the country.
The new campaign will explain how hoteliers can access Active Hotel’s distribution network of over 100 partner websites to promote up-to-date room rates and availability worldwide and in real-time. With over 100,000 travel agents and 15,000 websites through whom hotels can sell rooms, it can be a logistical nightmare for an individual hotelier to try and do this alone and then also arrange to pay commissions to whichever website or agent has secured the booking. Active Hotels lightens the burden of marketing for many hoteliers who get a marketing service, easy to use technology and agreed commission rates in one bundle.
The campaign aims to demonstrate just how easy it is for hoteliers to work with Active Hotels by having a PC with internet access to kick start the whole process. For those hotels with websites, Active Hotels activates the site so that it becomes part of the bookings process and not just a static, promotional tool.
One hotel group that benefited from Active Hotels service last year was the Britannia Hotels group. “Active Hotels service was a key resource for the hotel during last year,” explains Tim Ternent, Britannia Hotels’ Internet Manager. “We were able to promote the hotel to a wealth of new customers and this had a much welcomed, positive effect on our bottom line. It’s very ease to use the technology over the internet and it enables us to update our prices and availability in thousands of places automatically,” he adds.
Active Hotels has already received enquiries about the availability of more hotels in locations across the UK from potential guests who want to book over the internet so Dan Smith, Active Hotels’ Sales & Operations Manager, has identified more hoteliers in these key tourist cities, towns and counties to target with the new campaign in January. Dan believes that more hoteliers will want to capitalise on the benefits of working with Active Hotels in 2002 when they realise the positive impact Active Hotels has had on booking levels for its client hotels last year. “Through what was a turbulent year in the tourist industry, we helped many hoteliers to maintain booking levels and also source bookings from new areas, leaving the hoteliers to get on with the business of running the hotel and looking after their guests,” said Dan.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025