United and Continental move closer
United Airlines and Continental Airlines, which merged in October, have taken another step in their integration.
Starting at Chicago O’Hare International Airport, the merged airlines will transform airport check-in and boarding areas with new airport signage reflecting the new United’s branding.
The company will then re-brand airports worldwide in phases over the next several months, beginning with airports in its hub cities.
Both carriers have aligned their policies and procedures with regards to same-day flight changes, standby requests, unaccompanied minor handling, in-cabin pet acceptance and charges for additional services.
They have also unveiled new Premier Access airport services, including designated check-in counters, priority security screening, front of the line boarding through special Premier Access lanes and priority baggage handling, for elite-level frequent flyers and premium-cabin customers.
Premier Access re-branding will roll out through the system over the coming months.
The two airlines will also now work together in social media, via the Twitter handle @United and a new Facebook page.
By Bev Fearis
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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