US beach-goers spend more than average travelers

Sunday, 03 Aug, 2006 0

American beach travelers take longer vacations and spend more money on their trips than the average travelers, according to data from the Travel Industry Association (TIA) and D.K. Shifflet & Associates.

“Going to the beach is a family affair as well, with over one in three American beach-going households taking a child on the trip,” said the TIA. That number compares to the just 22% of traveling households overall that include a child.

More than 54 million trips to the beach were made by US households last year. The households spent an average of $727 per trip, compared to just $339 for traveling households overall.

More than 15% of beach trips lasted a week or longer, compared to 5% of trips overall.

Beach travelers are also more likely than traveling households overall to go camping, use an RV or stay in a timeshare.

Beach-goers in the survey ranked dining out as their number one activity, followed by sightseeing and shopping.

Report by David Wilkening



 

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