US hotel giant eyes “key source market” Russia
Wednesday, 08 Apr, 2011
0
Hotel giant Marriott International is turning its gaze to Russia as it seeks to extend its reach across Europe.
The US chain plans to double its presence in the continent, from 40,000 rooms to 80,000 rooms by 2015, and plans to open a lot of those rooms in Russian cities, which it sees as key source markets.
It currently has 12 properties in Russia including the recently opened Courtyard Kazan and it is developing more hotels in Irkutsk and Moscow to be opened later this year plus another in Krasnodar to open in 2012.
The hotel chain will also be looking to introduce a new sales structure in Russia and enlarge its global sales organisation. Marriott says this will enable it to serve more accounts across its brands and capture more business from key buyers in Russia.
Vice president of Marriott’s global sales Europe Neal Jones said: “Our new approach to global sales in Russia reaffirms our commitment to this important market and will serve to further strengthen our position as Russia’s preferred lodging supplier with true global reach. We see significant growth in both regional and outbound travel from Russia, and are now prepared to better serve our customers.”
by Dinah Hatch
Dinah
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025