US now second largest source market for Hotelbeds Group
Bedbank business Hotelbeds Group has continued its strong push in the US and now says Americans make up its second largest source market worldwide.
It has overtaken Spain to become the no 2 market, thanks to the integration of GTA and Florida based Tourico Holidays into the Group.
Inbound US business is also on a roll and the company recently announced that 2.3% of total Chinese hotel bookings to the US are now generated by Hotelbeds Group.
It says Denver, which is currently hosting this year’s IPW trade event, is the fastest growing destination for the Group within the Mountain States region, posting a 19% increase in the 2018 financial year.
South America and Middle East source markets have both seen a surge in Denver hotel bookings by 40% while the UK has risen 25%.
"We are really thrilled to confirm that the US source market has now become the number two for our Group globally in the wholesale channel. is comes from strong sales growth generated by the addition of new clients, in particular, in the airline and point redemption space," said Lauren Volcheff, Hotelbeds Group head of wholesale sales for the Americas.
With Tourico Holidays and GTA bedbanks integrated into the Group, the product portfolio now numbers more than 170,000 hotels and over 60,000 travel trade partners now use the platform.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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