US travelers often unaware of tour savings
Only 17% of US consumers know buying packaged travel can save them up to 30% over making their own travel arrangements, according to a recent poll by the U.S. Tour Operators (USTOA).
Among the almost two thirds who believed buying packaged travel could save them money, few knew how much they could actually save.
Oddly enough, more than 60%said they would be more likely to take a tour or package if they knew they could save money.
Said Bob Whitley, USTOA president:
“The average savings purchasing a tour or package are 30% and can range from10 to 40%, depending on time of year and destination. This is something that purchasers of travel need to know.
He said the results showed tour operators needed to do a better job of educating travelers.
“It’s also an excellent opportunity for travel agents to educate their clients,” he added.
The USTOA Web site is filled with consumer-friendly information and news that can be adapted by travel agents, he said.
USTOA requires all members to pay agent commissions.
USTOA members are responsible for the vacations of almost 11 million people.
Report by David Wilkening
David
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