Value-seekers create 2017 ‘early booking boom’
Savvy customers looking for value-for-money offers have created an early bookings boom, according to Barrhead Travel.
The company has seen a 20% increase in bookings for the first six weeks of the year, compared to the same period in 2016.
Chief executive Sharon Munro said: "We saw a strong year-end performance in 2016 when bookings increased during what is traditionally a quieter period in the industry, and we are delighted to continue this trend into 2017.
"We anticipate continued growth over the coming months through a mix of loyal customers returning to book with us, as well as new customers who are turning to our reliable and trusted brand."
There remains growing demand for long-haul and cruise destinations.
Thailand has seen the largest increase (up 150%) followed by Dubai (up 132%), New York (up 44%) and Vancouver (up 24%).
Bookings for destinations including Kerala in India (the location of TV’s The Real Marigold Hotel) and Japan are also on the up.
Barrhead Travel revealed there has been a significant upswing in family holiday bookings, with a 25% climb in bookings for traditional summer sun holidays, with locations such as the Costa Brava regaining popularity.
Munro added: "Moving forward into 2017 we have a strong growth strategy. We have earmarked 12 UK locations as part of this strategy and also have a fresh recruitment drive planned."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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