Vegas sends out its finest ambassadors: showgirls
American cities are fiercely competing for business these days but no one can match Las Vegas’s tour with leggy showgirls in full makeup, wearing boas and sequins as they visited several western and Midwestern cities.
“I think every (tourist area) is feeling a little drop,” Erika Pope of the Las Vegas Convention and Visitors Authority told USA Today. “We’re trying to get some extra love for Las Vegas.” She doesn’t have up-to-date tourist numbers yet, but she says the city is working hard to draw more business from “key feeder markets.”
Everyone is playing the promotion card this summer. For example:
ü New York City’s tourism and marketing arm — NYC & Company — is expanding its “Just Ask the Locals” campaign, initiated in 2007 in partnership with American Express. The campaign features new ads in which New York-based celebrities such as Kevin Bacon tout favorite locales and urge visitors to ask New Yorkers to share tips on what to see and do.
ü Vermont, which gets most of its visitors in the summer, is using a new promotion to court Floridians who may be looking to escape heat, humidity and hurricanes, says Erica Houskeeper of the Vermont Department of Tourism and Marketing. “They are a big market,” she said. Details will be posted on vermontvacation.com.
ü Philadelphia is readying a “Philly’s More Summer Fun” hotel package that will come with a $50 American Express gift card that can be used for gas purchases. The promotion will run Memorial Day to Labor Day.
Report by David Wilkening
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