Virgin America named the official airline of the San Francisco Giants
Virgin America, the California-based airline whose game plan is to make flying good again, today announced a multi-year marketing partnership with the San Francisco Giants that will include unique stadium branding integrations, as well as multiple experiential promotions during select games. As part of the partnership, which extends through October 2011, Virgin America has also been named the ‘Official Airline of the San Francisco Giants.’
"As the only airline headquartered in San Francisco, we’re thrilled about this partnership with our hometown team as it will enable us to show our support and continue to grow our community footprint – plus, we’re all pretty excited that five-time Cy Young-winner, Randy Johnson has joined other Giants greats like first-time Cy Young winner and opening day pitcher, Tim Lincecum," said Porter Gale, Vice President of Marketing for Virgin America. "Virgin America is all about reinventing the typical flight experience with beautiful design, the best entertainment and the newest technology, much like the Giants and AT&T Park have changed game day for millions of baseball fans," said Gale.
In addition to LED screen displays and static signage at AT&T Park, a key feature of the partnership is a unique indoor/outdoor experiential branding of the newest, two-level luxury suite at AT&T Park. The Virgin America Loft at McCovey Cove will make its debut for the season home opener against the Milwaukee Brewers. The partnership will also include a "Virgin America Day" program on August 8, 2009, (a home game vs. the Cincinnati Reds) in celebration of the airline’s second anniversary this summer. Last year, the airline’s Chief Executive Officer, David Cush, threw the first pitch on the anniversary of the carrier’s launch. Virgin Group Founder and President Sir Richard Branson also sent a special message to the thousands in the crowd.
"We are thrilled to partner with Virgin America. Whether it is watching a ballgame at AT&T Park or flying on a Virgin America flight, both brands are known for putting the customer first and providing an exceptional experience," said Mario Alioto, Senior Vice President of Corporate Marketing for the Giants.
Virgin America and the Giants have more than just the same hometown in common. Both are innovators on the technology front as well. AT&T Park was the first professional sports venue to provide universal Wi-Fi connectivity and by June Virgin America will be the only U.S. airline to offer Wi-Fi on every flight – perfect timing for Giants fans in need of keeping up with the latest baseball scores while in the sky.
Virgin America and the Giants will be hosting a number of special promotions, including unique in-stadium activations throughout the next three seasons.
For more: information: www.virginamerica.com
Karen
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