Virgin America raids Banana Republic’s closet
This August, Virgin America’s flight attendants trade in their uniforms for Banana Republic’s concept of ‘utility chic.’
The makeover comes in time for Virgin America’s fifth anniversary.
Virgin’s leather ‘bomber’ jacket, pencil skirt and pumps translates into everyday style. Photo: Virgin America
"In creating the uniform designs for Virgin America, we wanted to respect the heritage of in-flight uniform design while injecting a modern twist that’s both functional and fashionable," remarked Banana Republic Creative Director and Executive Vice President, Simon Kneen. "We referenced the time when onboard style and sophistication was of utmost importance and designed a modern interpretation that incorporates aviation details and celebrates Virgin America’s signature style."
Fabrics were designed for all-weather versatility. Skirts, shirts and belts have extra give so flight attendants reaching for upper luggage bins won’t suffer from slippage and unwanted exposure.
Passengers will be able to steal the look by ordering in flight. Men’s and women’s trenches, bags and aviator bags will all be available on board.
Banana Republic will also be selling basics like skirts, tops and outerwear based on Virgin’s new swagger in stores starting August 7.
by Gretchen Kelly
Gretchen Kelly
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025