Virgin Blue Expands in Western Australia
This week Virgin Blue announced the launch of two new ports and the doubling of flights to and from Broome.
From 21 October 2008, Virgin Blue will launch direct daily flights from Perth to two brand new Virgin Blue ports, Karratha and Newman with its new executive style EMBRAER jet aircraft, bringing in new competition to the mining market.
From 15 October 2008, Virgin Blue will also double flights between Perth and Broome providing a more convenient schedule, additional capacity and more competitive fares to one of Australia’s most unique “must see†tourist destinations.
Virgin Blue Chief Executive, Brett Godfrey, said, “This is a significant investment for the Virgin Blue Group in WA which demonstrates our confidence in the potential of the WA market. Karratha and Newman are both key mining destinations where we believe we can bring some great advantages in terms of schedule reliability and competitive fares. We will be working closely with the mining sector and those companies that provide support services to the mining industry in these regions and are eager to demonstrate our commitment to providing a viable travel option tailored to their needs.â€
He continued, “At the same time, our soon-to-be launched services will also mean a new choice of airline for those wanting to travel between Perth and Karratha or Newman to visit family and friends or for a weekend in the city or the country. It’s not just about servicing the fly-in, fly-out mining industry needs, it’s about bringing tangible benefits to the general community through making travel a more affordable option.â€
The expansion is Virgin Blue’s second and largest foray into intra-WA services following the successful introduction of Broome-Perth flights in September 2004.
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