Virgin Voyages rolls out new cruise fare structure
Virgin Voyages has unveiled VoyageFair Choices, a new cruise fare model it says provides more transparency for customers.
It rolls out next month and comes directly in response to customer and travel agent feedback.
The new pricing system make fares easier to compare across the industry, offer more flexible and competitive options for different budgets, and gives more choice.
“Travellers expect clarity and choice from airlines and hotels, and Virgin Voyages is the first to bring that same simplicity and pricing model to cruising,” said Nirmal Saverimuttu, CEO of Virgin Voyages.
The new model introduces three distinct pricing tiers for Sea Terrace and below cabins.
With the Base fare, guests can choose the most value-driven option. This non-refundable fare introduces a new Basic Wi-Fi tier for one device per person designed for social media, messaging and light browsing. Dining reservations open 15 days before sailing, and no changes are permitted to names, cabins or dates.
The Essential fare remains closest to what is offered now. It includes Classic Wi-Fi for one device, a 45-day dining reservation window, along with added flexibility to adjust voyage dates using a Future Voyage Credit. Name changes are also allowed.
For more perks and freedom, the Premium fare has elevated benefits. For the first time, Sea Terrace categories and below will enjoy a 60-day dining reservation window, previously reserved only for suites. Premium also includes Premium Wi-Fi for two devices per Sailor with streaming and video capabilities, an included Bar Tab (drinks credit), and access to a priority support line for pre-voyage booking.
For RockStar and Mega RockStar Quarters, VoyageFair Choices brings one important upgrade: dining reservations now open 120 days prior to sailing.
Virgin Voyages is also raising the bar on transparency by displaying service gratuities as a separate line item at the time of booking.
Previously bundled into the fare, these contributions will now be shown clearly so Sailors know exactly how they are applied.
The total cost of a voyage does not change, and Sailors may prepay at a discounted rate of $20 per Sailor per night or settle onboard at $22 per Sailor per night.
The new fare model will go live for all new bookings beginning October 7, 2025.
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