VISION TO HOLD TOP LEVEL MARKETING MASTERCLASS AT RGS
VISION on Sustainable Tourism is to hold a 1 day “Intensive Masterclass on Sustainable Tourism Marketing†at the Royal Geographical Society in Kensington, London on 24 June.
Participants in the full day masterclass, will hear, and participate in, presentations from international experts in marketing and sustainable tourism. Participants will expect to take away a broad understanding of the unique marketing opportunities that sustainability brings including the “Quadruple Bottom Lineâ€.
The masterclass is directed at senior executives in the travel and tourism industry, ministers, top level government officials and advisors from tourist ministries and destination marketing organisations
The cost for the whole day, including lunch, supper and specially-prepared dossiers, will be UK£500 per person. The masterclass is limited to 25 participants and consideration will be given to providing full or part bursaries to MA and MSc Tourism and CSR students.
Said Valere Tjolle “Sustainable Tourism is a rapidly developing and crucial element of the modern global tourism industry. In this era of climate change and MDG’s it is also totally necessary. The purpose of this masterclass is to enable industry leaders to understand, operate and gain the substantial benefits from the unique marketing opportunities that sustainable tourism presents.â€
Further information from: [email protected]
Valere
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