Visit Florida’s funding is slashed
Florida will be unable to compete with rival US destinations now its funding has been severely cut in the state’s budget, politicians have been warned.
As expected, Florida lawmakers have passed a budget that allows a big funding cut for Visit Florida, giving it just $25 million, 67% less than the previous year.
Florida Republican Governor Rick Scott, who wanted four times the amount, is now left in the predicament of whether to grudgingly pass or veto it.
Scott had campaigned tirelessly for $100 million in funding for the agency.
In addition to the allowance being slashed, there are stringent disclosure conditions over how the money should be spent.
The extra scrutiny on Visit Florida was sparked after it was found the tourist board had failed to disclose a $1 million payment to Miami rapper Pitbull for a tourism marketing campaign.
Since then there has been strong opposition to the agency from some lawmakers who wanted to see it disbanded for good and an end to the culture of ‘corporate welfare.’
Gil Langley, chairman of the Florida Association of Destination Marketing Organizations, said: "With only $25 million dedicated to promoting our state, there’s no way Florida can stay on the same playing field as states like California.
"Not to mention, Visit Florida’s efforts are what keeps tourists from flying over Florida to Mexico, the Bahamas and now Cuba."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025