Visit Orlando to launch major TV ad campaign

Wednesday, 07 Oct, 2014 0

Visit Orlando will launch one of its biggest ever UK campaigns next week.

The five-week marketing campaign, targeting pre-family adults, will launch on October 13 using the call-to-action, VisitOrlando.com/escape.

A 30-second TV spot will air on ITV1, Channel 4, More4, E4 and Sky channels.

Advertising will also run on ITV Breakfast as part of its partnership with Good Morning Britain.

The tourism association has teamed up with British Airways and celebrity Jack Osbourne to offer 50 viewers the chance to win a holiday to Orlando.

Digital ads will run on AOL, Channel 4 On Demand, Expedia and Secret Escapes, as well as on new platforms that resonate strongly with the pre-family market, including Buzz Feed and ITV Player.

"By targeting the pre-family adult market, a more flexible segment of travellers, the new Visit Orlando advertising campaign aims to enhance the efforts of our travel trade partners to further drive off-peak bookings to Orlando," said Danielle Courtenay, chief marketing officer for Visit Orlando.

Other campaign partners include Cosmos Holidays, Thomas Cook, Thomson and Virgin Holidays.

To coincide with the campaign, Visit Orlando has also enhanced its online training program, the Orlando Travel Academy: orlandotravelacademy.com.

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.