Visit Pittsburgh appoints new CMO
VisitPITTSBURGH President & CEO Jerad Bachar announced Susan Klein as Chief Marketing Officer following a nationwide executive search that began in August.
Klein will officially join VisitPITTSBURGH on 14 February 2022.
Klein brings a varied marketing background that includes experience with multiplatform initiatives in a variety of verticals, including finance, culture institutions and technology.
"Susan is a dynamic marketer with a high-level of success building and executing multi-channel, business-to-business and business-to-consumer campaigns that are driven by analytics," Bachar said.
"She is an influential communicator, and I know she will serve as a valued marketing leader for our region’s travel economy."
Klein joins VisitPITTSBURGH following a four-year stint as the Head of Content Marketing for Doublespace, Inc., a marketing and branding agency with clients in finance, technology, arts and nonprofit.
Prior to that,, Klein spent eight years in San Francisco, most recently serving as Head of Marketing Communications and Visitor Services for the Fine Arts Museums of San Francisco.
Preceding that position, she founded Oculus Marketing, whose client list included Charles Schwab, Wells Fargo, BlackRock and Apple, and served as its Chief Marketing Officer
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