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Visit Tampa Bay launches new summer tourism campaign
Visit Tampa Bay recently rolled out its latest tourism marketing campaign.
The campaign aims to drive seasonal bookings by showcasing Tampa Bay’s adventurous attractions.
The large-scale mass awareness campaign will run in the destination’s top drive markets targeting families, couples, and groups of friends.
The summer campaign runs through August in Atlanta, Orlando, and Miami-Fort Lauderdale reaching both English and Spanish audiences.
It highlights major attraction partners including Busch Gardens Tampa Bay, The Florida Aquarium, Glazer Children’s Museum and more.
“We look forward to welcoming all adventure-seeking travelers to the heart of Florida’s Gulf Coast this summer,” says Santiago C. Corrada, CEO of Visit Tampa Bay.
“Summer vacations are a special time for families and we want them to know Tampa Bay offers something for everyone to enjoy.”
Leveraging The Tampa Bay Effect creative platform, the campaign highlights the destination’s unique mix of active adventures and the area’s relaxing vibe.
Shared ad placements include bulletins along major highways in Orlando to reach residents and visitors.
Ads in Miami are placed in popular neighborhoods like Brickell, Coral Gables, and Little Havana, and 48 buses with routes in Buckhead and other upscale areas in Atlanta.
Gas station videos are in English and Spanish to let drivers know that Tampa Bay is just a short drive away.
In addition, a fleet of wrapped Uber and Lyft vehicles will be seen driving around Atlanta and Miami.
Digital ads will then be served to potential vacationers in retail spaces and casual dining restaurants within a three-mile radius of the out-of-home location.
Thirty-second commercials on connected TV systems will further engage viewers.
Also, digital ads targeting mobile devices and social media allow viewers to search for more information and buy attraction tickets.
On arrival, digital and social ads will encourage the purchase of the Tampa Bay CityPASS and Tampa Riverwalk Attraction Pass for discounted attractions.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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