Visit Tampa Bay unveils new ad campaign
Visit Tampa Bay is launching a new campaign called the ‘Tampa Bay Effect.’
It targets all markets and positions the destination as one filled with active adventures combined with a relaxing vibe.
It follows a period of record-breaking visitation and six years of extensive marketing in domestic and international markets.
The fully integrated campaign launches in domestic drive markets for the summer months, as well as trade shows and international markets.
It calls visitors to ‘Relax Boldly,’ ‘Delight Effortlessly’ and ‘Meet Confidently.’
Visit Tampa Bay’s creative agency FKQ Advertising + Marketing, conducted a custom research study, to understand Tampa Bay awaeness.
The research insights showed Tampa Bay’s brand personality combines both relaxation and adventure, unlike any other Florida destination.
“It was the right time to take our summer campaigns to the next level,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay. “
The campaign showcases water activities, sunny skies, and dynamic points of interest, such as thrilling attractions.
Consumers will be able to see the new campaign this summer in Florida and Atlanta, on streaming video platforms like Hulu, digital ads, gas station TV and rideshare car wraps.
The outdoor advertisements will showcase attraction partners in both English and Spanish.
Ray Monty
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025