VisitBritain attempts to big up Olympic cities
Less than 10 days after tour operators claimed the London 2012 Olympics are causing visitors to shun the capital, VisitBritain has produced research which it claims shows that the Games host cities are becoming increasingly popular with tourists.
However, VisitBritain's release gave only visitor numbers for last year with no comparisons with previous years. Neither did it compare the popularity of host cities with those that are not hosting the Games.
It did say that host cities Cardiff, Glasgow, Manchester and Newcastle were benefiting from more international interest, but gave only visitor numbers for last year.
Manchester, which will host both the men's and women's Olympic football matches, attracted 811,000 visitors in 2010, making it the third most popular of the host cities behind London and Edinburgh; Glasgow, which will also host football matches attracted 551,000, placing it in the top five cities in the UK.
VisitBritain's Mark Di-Toro said: "What we want to highlight from the report is that Olympic cities are becoming increasingly credible tourist destinations and that it is not just London that will be showcased.
"We are all about creating a legacy for Britain around these events for many many years and not just the year of 2012, whatever the visitor numbers may be.
"The report highlights the fact that there are seven Olympic cities already in the top 20 for international visits in 2010. We now have the perfect showcase event to build on these numbers."
The report showed that Bath leapfrogged seven cities to become the eleventh most stayed in town, but this is not one of the host cities. Southampton, which will host only the Olympic Torch but none of the Games, has entered the top 20 UK cities for the first time.
Earlier this month, inbound operators said they had seen a 90% drop in bookings during the Games, claiming that 'normal' visitors would stay away. The European Tour Operators Association predicted prices would fall closer to the event.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025