VisitBritain launches spy-themed campaign ahead of film release
VisitBritain is launching a marketing campaign on the back of a new spy film coming out later this month.
The national tourism organisation has launched a six-week global campaign ahead of the release the Kingsman: The Golden Circle, which comes out in the UK on September 20 and in the US on September 22.
Starring Colin Firth, Jeff Bridges, Halle Berry, Elton John and Julianne Moore, the movie was filmed across Britain and features iconic landmarks including Savile Row, Hyde Park, and the Greenwich Royal Naval College in London.
Other filming locations include Principality Stadium in Cardiff and GlenDronach Distillery in Forgue by Huntly, Scotland.
VisitBritain’s digital and social media campaign drives online traffic to its Kingsman: The Golden Circle campaign hub on visitbritain.com/kingsman.
Visitors to the site can explore content and information on the British locations in the film and details of visitor experiences, as well as view the official trailer, images and blogs.
There is also a ‘user-generated’ feed of content, with visitors encouraged to upload their own images of spy-inspired experiences and locations in Britain.
"Britain is home to some of the world’s most-loved secret-agents and our stunning landscapes and iconic cityscapes provide a captivating backdrop for their thrill-seeking adventures and dashing lifestyles, from buying suits at Savile Row to hatching plots and supping whiskey in the Scottish Highlands,” said VisitBritain/VisitEngland director of marketing Clare Mullin.
“Our collaboration with MARV films and 20th Century Fox on Kingsman: The Golden Circle is a fantastic opportunity to promote to a global audience of millions the adventurous and spy-inspired destinations that can only be experienced on a trip to Britain."
Research by VisitBritain shows films are powerful motivators for travel, with more than a third of all potential visitors to Britain wanting to visit places they have seen in movies or on TV.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025