VisitBritain unveils first collaboration with Disney
As literary fans prepare to celebrate the 100th anniversary of Roald Dahl’s birth and in the run-up to the launch of the film adaption of The BFG, VisitBritain is showcasing to the world what makes Britain a GIANT – and family-friendly – tourism destination.
The national tourism organisation is today launching an international ‘Where Giant Dreams come to Life’ film tourism campaign in its first-ever collaboration with Disney, producer of The BFG.
The film, directed by Steven Spielberg and based on the book by Cardiff born author Roald Dahl, was filmed at locations across Britain including Blenheim Palace, London, the Isle of Skye and Bamburgh beach in Northumberland.
The BFG film launches in the US on July 1 July and in the UK on July 22.
VisitBritain’s £350,000 six-week digital and social media campaign showcases magical, mysterious and dreamlike moments that can only be experienced on a trip to Britain.
The campaign features a set of exclusive images of giant landmarks in Britain including the Angel of the North, Big Ben, the Isle of Skye and the lions in Trafalgar Square.
These images, and other giant visitor experiences across Britain, are being promoted across VisitBritain’s online and social media channels, adapting its #OMGB (Oh My GREAT Britain) to ‘Oh My GIANT Britain.’
The campaign also wants people to upload their own images of ‘giant’ experiences and locations in Britain to their own social channels.
VisitBritain chief executive Sally Balcombe said: "By inspiring people to come and experience the best of ‘GIANT’ Britain we can drive growth from tourism and its economic benefits across all our nations and regions."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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