VisitEngland: 7.4 million planning Easter weekend staycation

Monday, 08 Apr, 2022 0

About 7.4 million Britons are set to enjoy a staycation for the Easter weekend, according to VisitEngland’s Easter Trip-Tracker survey.

It results in an estimated £1.8 billion boost to the economy, it says.

This is on par with the pre-Civid Trip-Tracker figures for Easter 2019, which were the highest since the survey began.

It’s a significant increase on 2018 when 4.8 million Brits were planning an overnight holiday trip for the long weekend.

VisitBritain/VisitEngland Deputy Chief Executive Patricia Yates said: “It is great to see so many people are planning a holiday at home for the Easter weekend, getting out and exploring here on our doorstep.”

“This is the first Easter since 2019, pre-pandemic, that the industry has been able to fully trade and the long weekend will be critical in providing businesses and destinations with much needed cash-flow.”

Of those definitely planning an overnight trip in England during Easter, the majority were planning a short-break of one-to-three nights.

The survey also showed that a further 3.4 million people were undecided about whether to take an overnight holiday trip in the UK during the Easter weekend.

The top reasons were ‘waiting to see if I can afford it’ followed by ‘waiting to see what the weather is like’ and ‘not sure where I’d like to go.’

Looking at day-trips in England, almost of a quarter of those surveyed were definitely planning one during the Easter weekend.

VisitEngland ramped up its domestic marketing last month, launching the next phase of its ‘Escape the Everyday’ campaign, to encourage short-breaks to English cities this spring and early summer.

VisitBritain has estimated the loss to the economy in domestic tourism spending in 2020 and 2021 combined, to be more than £97 billion.

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Ray Monty

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