VisitEngland rolls out city break campaign
VisitEngland this week launched the next phase of its domestic ‘Escape the Everyday’ campaign, hoping to encourage more short-breaks stays in English cities this spring and early summer.
The £1 million ‘Enjoy an English city break this spring’ campaign is putting the spotlight on the destinations, visitor attractions and experiences on offer across England’s cities, to build back demand for domestic breaks.
The campaign also aims to support cities, city attractions and regional gateways, hit hard by the lack of international visitors.
VisitEngland Director Andrew Stokes said: "Our cities have attractions, tours and experiences to suit all interests. Businesses are eager to see visitors and we want everyone to get involved, book a short-break to our cities and kick-start the tourism season."
The digital, partner-led campaign kicks-off this week and runs through to 31 March with content on LADbible, and its sister channel UNILAD, as well as Buzzfeed showcasing activities and experiences in English cities.
These include Bath, Birmingham, Brighton, Bristol, Cambridge, Coventry, Exeter, Leeds, Liverpool, London, Manchester, Newcastle, Norwich, Oxford, Plymouth, Portsmouth, Sheffield and York.
The campaign will run across the partners’ digital channels, including Instagram and Facebook, with city-focused content ranging from short films and articles to interactive city guides, city ‘show reels’ and city story quizzes.
Visitors will also be able to scan LADbible QR code ‘stickers’ in locations across 10 cities to learn more about the local activities and experiences on offer..
City-inspired content is also running across VisitEngland’s digital channels highlighting sustainability, connecting with loved ones and looking ahead to 2022 events.
A dedicated Escape the Everyday hub on VisitEngland.com is also featuring ideas, experiences and activities on what to see and do across England’s cities.
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