VisitScotland partners with TripAdvisor
VisitScotland has joined forces with TripAdvisor in a bid to raise the profile of the destination.
The national tourism organisation is providing online content for TripAdvisor’s Scotland destination page to help drive more visitors to the page.
Scotland is the first European destination to develop this kind of collaboration with TripAdvisor and will support the partnership with digital marketing, including an enhanced website, mobile capability and other key digital projects.
The campaign will target key inbound markets for Scotland, including the UK, France and German.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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