Walt Disney World introduces date-based pricing
Florida’s Walt Disney World is moving to a date-based pricing model for park tickets starting next month.
From October 16, 2018, prices will be based on the date of visit, which are set in advance based on Disney’s expected demand for a particular day.
It will impact both single and multi-day theme park tickets.
It is a further tweak to a more demand-based pricing model after Disney introduced three price tiers a few years ago for single-day tickets based on the season.
Once the prices are set for a given day, they will not fluctuate like airline pricing policy, which is based on fluid real time demand.
"This approach to pricing tickets by date is modelled off of consumer demand and is part of our effort to better distribute attendance throughout the year to improve the guest experience," Disney said.
It is the first time Walt Disney World has adopted a date-based pricing model based on perceived daily demand.
One-day tickets will be valid for admission on the specific date originally booked and multi-day passes are valid from the date chosen at the time of booking and must be used within a limited time period, depending on the type of multi-day pass.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists