What luxury travelers want: flexibility

Saturday, 12 Apr, 2004 0

Flexible check-in/check-out was the single most important amenity clients wanted in luxury travel, according to a study by Madigan Pratt & Associates.

In second place: free airport transfers, followed by free room nights.

The marketing firm of Madigan Pratt did the study for the Secret Agent Offers program.
Other findings of the study: 

  • Resort web sites are critically important in attracting travel agents as well as travelers.
  • Agents prefer offers that increase their income such as incremental commissions and cash bonuses over other incentives. 
  • E-mail is the most preferred way to inform agents about resort promotions. 
  • Luxury travel continues to grow.

The study surveyed 400 agents.

Report by David Wilkening



 

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David



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