Who is the social media hotel King?
TripAdvisor is the hotel-related website with the most influence on social media, according to the latest report from Greenlight.
The SEO experts looked at the top 15 brands associated with hotel search and measured their performance on Facebook, Twitter, Google+ and YouTube.
TripAdvisor has over 750,000 followers on Twitter, just under 267,000 Facebook fans, 1.3 million followers on Google+, 1.6 views on YouTube and 1,600 YouTube subscribers.
Lastminute.com and Hilton were in the number two and three positions, followed by Laterooms and Marriott.
Booking.com (at number 8 in the league) has more than 1 million people following its Google+ account while Trivago UK (at number 14) has the largest number of people following its Facebook page, more than 1 million.
The full Greenlight report can be seen here http://www.greenlightdigital.com/gossip/sector-reports-hotels/hotels-sector-report-issue-15-february-2013-1/
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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