Wicked musical launches travel trade booking platform
WICKED musical has launched a new global distribution platform for the travel trade.
Available now, Wicked Direct provides access to the musical’s London ticket inventory.
With a ‘self-service’ booking portal and personal support from an in-house sales team, Wicked Direct hosts four channels together with information and resources about the show, the London neighbourhood of Victoria and FAQs
The newly live portal allows registered travel partners to book FIT ticket reservations .
Wicked B2B provides secure and user-friendly real-time ticket access and availability, and instant booking confirmations with seat locations,.
Registration is available now via the B2B channel.
Group Sales, powered by Group Line, is a dedicated in-house group sales team offering best-in-market rates, and book-now-pay-later flexibility.
Group organisers can also purchase exclusive add-ons to personalise a group visit.
The in-house team also provides the meetings and events groups with tailored experiences, combining tickets to the show with a range of exclusive extras.
The new Wicked Active Learning channel offers discounted tickets for school, student, and youth groups.
WICKED celebrates its 17th year at London’s Apollo Victoria Theatre, with tickets on public sale until Sunday 26 November 2023 with the travel trade, coach operators, schools, and group organisers from Tuesday 28 November 2023 to Sunday 2 June 2024.
It has attracted 800,000 people a year to the Apollo Victoria Theatre.
The show’s in-house Groups & Travel Trade team is led by Jo Bachelor, who brings over 30 years’ experience within the travel & tourism sector.
“t has been a pleasure to work directly with the producers and marketing team to redefine how our tickets are sold and packaged,” Bachelor said
Ray Monty
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt