will.i.am and W Hotels climb into sustainable luxury bed together
Coca Cola’s EKOCYCLE seeks to make turndown service sexier and greener
Guests at the W will sleep in recycled sheets and power their phones in portable chargers created in part from plastic Coca-Cola bottles. The mass initiative to promote ‘sustainable luxury’ is a part of a greater vision to use waste as lifestyle products.
W Hotels have begun re-making their beds with new EKOCYCLE™ branded sheets, which are made in part with rPET (polyester partially made using recycled plastic).
Rolling out into W Hotels in North America first with global properties to follow, each king size sheet set utilizes approximately 31 recycled 20 oz. plastic bottles – which equates to more than 268,000 plastic bottles across all W Hotel beds in North America.
The result is bedding that is both luxurious and environmentally conscious.
Plus The "Mobile Charger and Accessory Valet" (MCAV), a multi-tasking USB charging device that also acts as a jewelry/watch stand and an alarm clock sits beside the bed. The MCAV is partially created out of three recycled plastic bottles and is available in six colors, including gold, red, hot pink, black, white and silver. These devices will soon be bedside in every W Hotel room around the world, powering up devices and waking up guests from Los Angeles to London.
"W guests want to live a stylish, more sustainable lifestyle and this partnership is a way to allow them to do so when they are on the road," said Sarah Doyle, Global Brand Director of W Hotels Worldwide. "Working with will.i.am and Coca-Cola’s EKOCYCLE™ brand allows us to ‘change’ our sheets, reset our alarm clocks and pledge to make a difference one W Hotel stay at a time."
"I am very excited to bring the EKOCYCLE™ movement to W Hotel guests around the world," said will.i.am. "When it comes to finding partners for the EKOCYCLE™ initiative, Coca-Cola and I want to work with those who understand our message: that being more sustainable can be stylish. The new EKOCYCLE™ sheets and chargers that will now be at W are further proof that we can transform so much of the way we live through more sustainable, recycled materials."
Further information http://www.ekocycle.com/
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