Wizz Air to target business travelers with a new Wizz Class product

In a recent media presentation made in London, Wizz Air announced to join other budget airlines aiming to broaden their appeal to business travelers with more premium options.

The Hungary-based ultra–low-cost carrier plans to test a new product that blocks select middle seats on certain flights. The move is designed to gauge both customer demand from business travelers and operational feasibility. The initiative signals a notable shift for an airline traditionally focused on leisure and VFR low-yield traffic.

The airline now wants to attract cost-conscious business travelers such as entrepreneurs and small-business owners—who value a bit of extra comfort and space without paying full-service fares.

Introducing “Wizz Class” in 5 European destinations

During its media event, Wizz Air unveiled its upcoming Wizz Class targeting business travelers.  Chief Commercial and Operations Officer Michael Delehant said the concept will be trialed starting in December. The product will be available on selected flights from 5 key European hubs—Bucharest, Budapest, London, Rome, and Warsaw.

Unlike traditional short-haul business class offerings, where multiple rows have blocked middle seats, Wizz Class will likely be limited to the first row, which already offers extra legroom. According to Wizz Air CCO, frequent requests from front-row passengers for additional space and faster disembarkation inspired the idea. “While we’re all about high-density operations, we’ve seen growing demand from business customers who want just a bit more space,” Delehant told in its presentation.

The trial phase will be gradual, meaning not every flight from the selected bases will offer Wizz Class. The product will remain straightforward—focused purely on the seat, not on extras like meals or lounge access. Still, the airline believes it can win over budget-minded business travelers looking for practical comfort rather than luxury.

Connectivity and Membership Expansion

Wizz Air also plans to enhance onboard connectivity with a lightweight system that enables messaging, streaming, and digital ordering—part of a service called Wizz Play. The airline says staying connected in-flight is increasingly important to passengers, particularly business travelers.

In addition, Wizz Air announced the third phase of its “All You Can Fly” membership program. The new phase will make 10,000 memberships available across 34 countries. For €499 (about $582/£429), members can book unlimited flights for 12 months, paying only a €9.99 ($11.65/£8.60) fee per booking.

The airline says demand for the program has been “incredible,” with members flying an average of nine times a year. The latest phase will also let participants add extras such as checked bags and priority boarding for an additional fee.

With this reshaped strategy, Wizz Air is signaling its willingness for a more nuanced approach to the ultra-low-cost model. And gain passengers ready to pay for a premium, boosting the airline’s average yield per passenger. For the full year ended 31 March 2025, Wizz Air reported a 4.33 euro cents per  Revenue Available Seat Kilometre (RASK) — an increase of 3.9% year-on-year. This is to be compared to easyJet’s RASK of 6.6 euro cents per ASK. Which means that easyJet’s RASK is roughly 50% higher than Wizz Air

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